Blissful News

Bliss Launches BlissFlooring.com

DALTON GA, July 14, 2008—Now "The nicest carpet in the world" has a nice new home on the worldwide web. Beaulieu announces today that www.blissflooring.com is now open for visitors. The Bliss brand is not new to the Web – a temporary site has been up and running since the brand’s introduction in late January. Now the fully-functional site can walk consumers through the same exclusive "1, 2, Done!" shopping logic featured in the new Bliss showroom displays; as well as find a Bliss dealer nearest their home. Dealers will find the site informative too, and will be able to link to their Access Beaulieu account from the new site. "This consumer site underscores our commitment to the carpet customer, by giving her a friendly, easy-to-navigate online experience," stated Mike McCallister, VP Marketing Information Systems and team leader for development. Bliss by BeaulieuTM is the only residential carpet brand designed by women for women in styling, features and overall shopping experience. Beaulieu of America is the third largest carpet producer in the world.

For more information, contact:

Patricia Flavin
Sr. VP Marketing
pflavin@beaulieu-usa.com
706-272-7365