Blissful News
The best gets better for 2010 …
STAINMASTER with Magic Fresh Introduced
INVISTA, maker of STAINMASTER and Beaulieu of America, maker of Magic Fresh odor reducing carpet treatment, are launching an industry-first at Surfaces 2010. Through an exclusive arrangement between the two companies, Beaulieu is rolling out its new Bliss by Beaulieu STAINMASTER with Magic Fresh collection. “This is the first time that STAINMASTER and a mill proprietary carpet treatment have come together in one collection,” observed Jeff Meadows, Executive Vice President of Residential for Beaulieu of America. “This brings an exciting collection to dealers by combining two highly successful names: STAINMASTER and Magic Fresh.”
Launched in 1986, STAINMASTER has become one of the best-known and most respected brand names not only in carpet fibers, but in all of floor covering, thanks to its incredible stain resistance and consistent and memorable consumer marketing efforts.
Magic Fresh, introduced by Beaulieu in 2004 as an effective means of reducing and controlling household odors such as smoking, cooking and pets, has become even more popular since the company’s expansion into the Property Management sector in 2009.
The potential payoff for dealers who carry this new Bliss collection is exciting, according to INVISTA and Beaulieu executives. “This one collection answers the consumer’s two most important concerns when it comes to carpet care,” said Meadows. “And no one else has it.”
Bliss by Beaulieu STAINMASTER carpets with Magic Fresh are constructed from STAINMASTER Tactesse BCF nylon (5 styles) and STAINMASTER Luxerell BCF nylon (5 styles). Styles include friezes, textures and level cut loops in 32oz to 72oz. Warranties include XtraLife 10-Year Wear, 7-Year Stain and Soil, 10-Year Texture Retention and Lifetime Anti-Static.
About Bliss by Beaulieu …
The 11,500 sq. ft. of Booth 4706 will once again be the showcase for the industry’s largest carpet-only specialist at the industry’s largest signature trade event, Surfaces. Beaulieu has exhibited at Surfaces since 1990 and is the show’s largest exhibitor. In 2008, Beaulieu launched its new flagship brand, Bliss, positioned as the only carpet brand made by and for women. In 2009, the Bliss line expanded with sexy new pattern collections such as Bliss Flirtation. In 2010, Bliss introduces Bliss SoftSense, Bliss STAINMASTER with Magic Fresh, and other collections.
Founded in 1978, Beaulieu of America employs over 6000 in more than 30 facilities. Annual sales are over $1 Billion. Its brands include Bliss by Beaulieu, Coronet, Beaulieu and Hollytex Commercial Solutions. The company is based in Dalton, GA.
For more information, contact:
Patricia Flavin
Senior Vice President of Marketing
Beaulieu of America
800-227-7211
patricia.flavin@beaulieugroup.com