Blissful News
Beaulieu Touts The Softest, Smartest New Product Launch By Anyone …
Bliss by Beaulieu SoftSense Introduced for 2010
Anticipating growing consumer preference toward an even softer carpet experience, Beaulieu created its softest Bliss collection ever: Bliss by Beaulieu SoftSense. According to Jeff Meadows, Executive Vice President of Residential for Beaulieu of America, the company’s acquisition of new extrusion technology in 2009, coupled with its branded Bliss approach to the female consumer, has uniquely positioned SoftSense to be the best – and smartest– in the carpet category’s new softer trend. “The marketplace has been clamoring for soft. We’re able to deliver it not only softer, but smarter,” said Meadows.
As Beaulieu engineers determined, an ultra-soft feel is only part of the equation. Without features that excite her and satisfy her need for a practical, easily maintained floor covering, dealers won’t have the complete answer for their customers. “That’s why we put the ‘sense’ in SoftSense,” said Meadows. “Being the softest isn’t enough. We’re going to be the smartest, most sensible choice for her, too.”
To be ‘smarter’, Beaulieu loaded-up their new SoftSense collection with an impressive array of standard features. For the first time in Beaulieu’s history, the company is offering a Lifetime Stain – No Exclusions Warranty. Additionally, 3M Scotchgard Protector, the most widely recognized protection treatment name, is also standard on every SoftSense carpet; as well as the company’s own highly popular Magic Fresh odor reducing treatment. With an eye for decorating trends, Beaulieu has even created a new, expanded color palette for SoftSense with 48 colors in nylon and 14 tweeds and solids in solution dyed polyester styles.
SoftSense carpets are constructed in either filament nylon or solution dyed polyester, and are extruded by Beaulieu to be super-soft. There are eight nylon styles that come in textures, friezes and level cut loops from 35 to 50oz. Three solution dyed polyester styles are all friezes and range from 32 to 70oz.
About Bliss by Beaulieu …
The 11,500 sq. ft. of Booth 4706 will once again be the showcase for the industry’s largest carpet-only specialist at the industry’s largest signature trade event, Surfaces. Beaulieu has exhibited at Surfaces since 1990 and is the show’s largest exhibitor. In 2008, Beaulieu launched its new flagship brand, Bliss, positioned as the only carpet brand made by and for women. In 2009, the Bliss line expanded with sexy new pattern collections such as Bliss Flirtation. In 2010, Bliss introduces Bliss SoftSense, Bliss STAINMASTER with Magic Fresh, and other collections.
Founded in 1978, Beaulieu of America employs over 6000 in more than 30 facilities. Annual sales are over $1 Billion. Its brands include Bliss by Beaulieu, Coronet, Beaulieu and Hollytex Commercial Solutions. The company is based in Dalton, GA.
For more information, contact:
Patricia Flavin
Senior Vice President of Marketing
Beaulieu of America
800-227-7211
patricia.flavin@beaulieugroup.com