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Beaulieu® of America, a leader in floor covering

Leading by example.

Beaulieu of America, a leader in floor covering, was founded in 1978 and is based in Dalton, Georgia. We have grown to become the third largest flooring manufacturer and the largest carpet-only maker in the world. As a privately-held company, we employ over 4,500 associates in more than 22 facilities and offices across North America and around the globe. Annual sales top over $1 billion.

The secret behind our success is our emphasis on people, products and community service, as exemplified through our mission to be the supplier of choice and employer of choice. For instance, we emphasize the health, well-being and leadership growth of our associates through walk-run challenges and B.L.A.S.T. (Beaulieu Leadership And Success Training). We emphasize product innovation by bringing to market ideas like Magic Fresh® odor reducing carpet. We also emphasize community service by being the leading supporter of the Red Cross food bank in its area, among other associate-led charitable endeavors.

As a leader in floor covering, Beaulieu of America produces exceptional residential and commercial carpets, which are widely recognized for their beauty, durability and innovation. Our name, Beaulieu (pronounced bol-you) means “beautiful place” and we work hard to deliver on that promise! Our Bliss® carpet brand serves the residential marketplace; our Hollytex® Commercial brand is geared for main street installations like retail shops and doctor offices; Beaulieu® Property Management Solutions carpets meet the special needs of the multi-family housing market; and for FashionSmart™ by Armstrong® Flooring, we supply all the carpet for this premier new home construction flooring program. In this way, we have extended our carpet specialization to carpet produced for specialized markets.

Beaulieu of America, in addition to being a leader in floor covering, is also at the forefront of innovation. We’re especially proud of our eco-friendly products like OmniLocTM modular carpet tile and Green Smart® carpet fiber, each made with post-consumer recycled content. We’ve also made great strides in indoor environmental solutions, too. Many of our products feature built-in attributes like Magic Fresh® odor controlling treatment and Silver Release® antimicrobial technology.

Award-winning commercial brands for the architect and design community, such as BOLYU® Contract, Cambridge® Commercial, Aqua® Hospitality Carpets and Omni-LocTM ModularTile are also produced by Beaulieu of America.