Bliss

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Bliss® carpet – the carpet that’s designed by and for women

Beautiful and capable, like the women who buy it.

Before there was Bliss carpet – the carpet that’s designed by and for women – most manufacturers never considered their needs. When Beaulieu set out to create it, hundreds of female shoppers across America were interviewed in-depth to learn what they liked and didn’t like about shopping for floor covering. Why? Because they make over 90% of the purchase decisions for the home. Beaulieu tested new displays and simplified the shopping process using hidden cameras in actual retail environments. The result is truly their brand.

Bliss carpet – the carpet that’s designed by and for women, replaces the existing flooring in any home with trend-setting designs and features that consumers ask for, including:

  • Simplified shopping experience with easy-to-understand displays
  • Unique features that address real issues in her life, like a clean-smelling home, an antimicrobial treatment and stain resistance
  • A “You’ll love it or we’ll take it back” Guarantee, so if she’s not happy, we’ll make it right… no questions asked
  • Colors, textures and designs that fit her lifestyle, whatever her tastes or needs.

Most carpets in the line feature Magic Fresh® odor reducing treatment. Magic Fresh is exclusive to Beaulieu and effectively reduces most common household odors, including those from pets, cooking or smoking.

  • Some even feature a lifetime stain warranty.

Bliss carpet – the carpet that’s designed by and for women – includes these collections:

  • Healthy Home®: Select styles include our Silver Release® antimicrobial carpet treatment, which inhibits the growth of odor- and stain-causing bacteria, mold and mildew; Green Smart® fiber made from post-consumer water and soda bottles; LuxuryBac® for a smooth, wrinkle-free installation; and PermaShield® advanced stain protection.
  • STAINMASTER® with Magic Fresh®: Combining the #1 stain-resistant nylon fiber with the #1 odor control treatment.
  • HealthyTouch™: Made with super-soft, super-durable SoftSense™ BCF Polyester fiber technology, Magic Fresh® air purifying treatment, Silver Release® antimicrobial treatment and 3M Scotchgard® Protector.
  • Bliss for Kids™: Makes decorating your child’s bedroom or playroom fun with rich, vibrant colors kids love. And you’ll love the PermaShield advanced stain protection, too.
  • Ultimate Home™: Made with Beaulieu’s own PermaSoft® Plus BCF solution-dyed nylon fiber that resists fading, even in the harshest sunlight.

Since its launch in 2008, Bliss carpet has been recognized by the floor covering industry for excellence in innovation and design. Among the recognitions Bliss has received are the Dealer’s Choice Award, the Award of Excellence and the Styling Excellence Award.

We invite you to visit your dealer and see for yourself what it is that sets Bliss – carpet – the carpet that’s designed by and for women – apart from the rest. When you do, you’ll discover why we really are considered “The nicest carpet in the world”®.