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FashionSmart™ new home construction carpet

The value of strong partnerships.

In partnership with Armstrong® Flooring Products, Beaulieu® of America is the exclusive supplier of FashionSmart new home construction carpet. As a unique flooring collection created solely for the this market, FashionSmart by Armstrong is showcased exclusively by homebuilders to their buyers in model homes and in showroom displays. Armstrong Flooring, the most trusted name in floor covering, provides its quality hard surface flooring selection, while Beaulieu, the largest carpet-only manufacturer in the world, provides the carpeting for the collection. Flooring is grouped in coordinated, easy-to-shop levels based on features and quality. The “Your space. Your choice.” promise is backed-up by the expertise, quality and selection that both manufacturers bring to the brand.

There are six levels in FashionSmart new home construction carpet. They are:
Beautiful Basics – Features a 5-year wear and stain warranty
Affordable Quality – Features a 7-year wear and stain warranty
Best Value – Includes carpets with PermaShield® and STAINMASTER® protection and has a 10-year wear and stain warranty
Smart Styling – Comes with a 12-year wear and stain warranty
Premiere Style and Design – Offers the largest selection of STAINMASTER styles has a 15-year wear and stain warranty, LuxuryBac® backing and available carpets that include Silver Release® antimicrobial treatment
Beautiful Performance – Our ultimate, features a 20-year wear and stain warranty, LuxuryBac® backing and carpets with Silver Release® antimicrobial treatment

The various levels come with Magic Fresh® odor reducing treatment and are FHA and Green Label Plus approved. Green Label Plus approval comes from the Carpet and Rug Institute and certifies that the VOCs (Volatile Organic Compounds) emitted into the air are well below established limits.

FashionSmart new home construction carpet from Beaulieu of America brings the homebuyer tremendous quality and value. And with step-up features such as STAINMASTER® carpet with Magic Fresh®, quality carpet is available at more affordable price levels than other programs can offer.