Bliss by Beaulieu Hosts Consumer Media Luncheon at Surfaces
February 22, 2011
Las Vegas NV - February, 22,2011: Beaulieu of America, the largest exhibitor at the largest floor covering event in America, hosted a consumer press luncheon for Surfaces and the World Floor Covering Association at Mandalay Bay Resort Hotel in Las Vegas.
Beaulieu of America, the largest exhibitor at the largest floor covering event in America, hosted a consumer press luncheon for Surfaces and the World Floor Covering Association at Mandalay Bay Resort Hotel in Las Vegas. On hand representing Beaulieu were several Beaulieu executives, including Ralph Boe, president and CEO and Carl Bouckaert, one of the founders and owners of this #3 floor covering maker.
"This is part of our ongoing push to create greater interest in the importance of floor covering in the home," remarked Patricia Flavin, senior VP of marketing for Beaulieu. "We want to make sure our industry is well represented in the home decor magazines, blogs and websites our consumers are using to get ideas." The press was also introduced to the new 2011 Bliss collections: Magic Fresh odor-reducing carpet and HealthyTouch carpet that is 20% softer than any comparable carpet, according to Beaulieu.
In attendance were representatives from the leading home decor publishing groups in America. Following the luncheon, media representatives were given a tour of the show.
About Beaulieu of America - Beaulieu of America is the largest carpet-only producer in the world, employing over 6,000 associates in over 30 facilities. It is based in Dalton, Georgia and markets carpet branded Bliss by Beaulieu for the residential replacement market, Hollytex for main street commercial installations, Beaulieu Property Management Solutions for multi-family housing and Armstrong FashionSmart for new home construction.