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Beaulieu Group Introduces New, Artistic Carpet Solutions for the Multi-Family Market

May 24, 2011
Beaulieu enters the 2011 National Apartment Association show loaded with a portfolio of new carpet styles for the multi-family and condo markets


DALTON, GA, May 24, 2011 - Coming off its second year in a row of recognition by Sherwin-Williams as Vendor of the Year, Beaulieu enters the 2011 National Apartment Association show loaded with a portfolio of new carpet styles for the multi-family and condo markets.  All new Beaulieu carpets have the company's Magic Fresh built-in odor reducing treatment to rid the indoor air of annoying pet, cooking or smoking smells.

Featured for 2011....

jpgGracing the floor of the Beaulieu booth will be Brushstrokes of the Pure Collection from BOLYU.  Perfect for public spaces, this modular style uses Beaulieu's Avalar SDX solution dyed nylon with recycled content for durability and performance.  But Brushstrokes has to be seen and experienced to be truly appreciated, according to Ben Hahn, a director of marketing and sales for Beaulieu.  "It has the look of a woven fabric with large patterning like paint strokes, hence the name - Brushstrokes," observed Hahn.jpg

Beaulieu will also be introducing three new broadloom collections from its famous Hollytex Quick Ship Program:  Canvas, Brush, and Paint that are color coordinated and ideal for multi-family properties.

Canvas is a 28 ounce fashion statement on a mission.  This 100% BCF solution dyed nylon is made in a densely constructed loop style for outstanding wear characteristics.  Its textured pattern is reminiscent of an old world cobblestone street with deep rich colors that reduce the appearance of soiling and wear.            

The unique small-scale pinstripe design gives Brush the look of expensive European textiles.  This 26 ounce solution dyed nylon graphic loop pattern uses metallic yarn to create this effect in 12 colors perfect for any decor.  Paint is bold with its use of organic colors and dynamic patterns to create a product that will leave a lasting impression.  This 26 ounce solution dyed nylon graphic loop is designed to change the interior landscape from mundane to exciting.



Back by popular demand....jpg

Beaulieu also brings back its highly popular Beaulieu Property Management Solutions series.  Solutions V and VI are made with PET solution dyed polyester fiber, meaning that the color never fades, even in the harshest sunlight.  They can even be cleaned with a 50% bleach and water solution.  The fiber is made with 50% recycled content - recycled plastic water and soft drink bottles - and is the highest such content in the industry.  3M Scotchgard protection comes standard.

Solutions VII and VII are 100% solution dyed nylon loop styles designed for high-traffic common areas such as corridors, lobbies and clubhouses.



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