Beaulieu of America Rewarded for "No Excuses" with Floor To Ceiling
October 09, 2012
Highly successful promotion gets recognition
Dalton GA, October 9, 2012-In a highly successful promotion called "No Excuses" with Floor To Ceiling, Beaulieu received special recognition from the group at the recent Preferred Brands Mid-Summer Members Convention.
Floor To Ceiling is a network of approximately 200 independently owned and operated decorator showrooms and is part of Preferred Brands, a Midwest-based company that is also parent to World of Floors, a leading floor covering retail chain. The "No Excuses" program featured a quality, value-prices carpet line made form Beaulieu's leading edge solution-dyed PET polyesters incorporating Magic Fresh. The rack display of the top selling styles by Beaulieu was created especially for Floor To Ceiling showrooms.
Magic Fresh is Beaulieu's proprietary built-in odor reducing treatment.
Ken Sherwood, V.P. National Accounts for Beaulieu of America, received the award form Floor To Ceiling on behalf of the third largest carpet maker. " We value our strong relationship with Floor To Ceiling. This recognition shows what can be accomplished when manufacturer and retailer work together in partnership," said Sherwood.
Pictured is John Lomicky, Director of Merchandising for Preferred Brands with Ken Sherwood, VP National Accounts for Beaulieu.