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Freshness has never lasted so long.

Freshness has never lasted so long.

For a clean, fresh smelling home, let your carpet do the work with Magic Fresh® odor reducing carpet treatment. It’s completely safe and natural, plus it lasts for the life of your floor. It’s even self-renewing, meaning that it’s continuously working to rid your home of common household smells, like those from pets, cooking and smoking. Magic Fresh is only found on carpets made by Beaulieu®.

So how does it work? Well, it’s a lot like how an open box of baking soda absorbs odors in your refrigerator. When they come into contact with Magic Fresh, it breaks down the odor compounds and releases them back into the air as harmless and odorless carbon dioxide. The result is a cleaner smelling home without the use of air fresheners or deodorizers. All homes have odors. Even yours. The thing is, you’ve grown so accustomed to the essence of your home that you may not notice certain smells that others notice immediately. (Studies show 80% of adults surveyed reported this phenomenon.) With Magic Fresh, you’ll never worry about any of that again.

Independent laboratory tests prove the effectiveness of this remarkable odor reducing carpet treatment. Testing shows conclusively that pet urine and cigarette smoke on treated carpeting emit dramatically less odor compared to untreated carpets.

The beauty of Magic Fresh odor reducing carpet treatment is that it’s always at work and requires nothing of its owner. Magic Fresh will last for the life of your carpet – up to 10 years, or up to 5 hot professional extraction cleanings.

Beaulieu® of America, a leader in floor covering, first introduced it in 2004. Since then, we’ve made enough Magic Fresh carpet to circle the globe. It’s just one of many innovations developed by Beaulieu, the largest carpet-only specialist in the United States. Other of our advancements include Silver Release® antimicrobial treatment, LuxuryBac® wrinkle-free backing, Green Smart® eco-friendly fiber and Nexterra® eco-friendly backing.

Freshness has never lasted so long.