The carpet you can happily cozy up to.
Talk about an idea that sells itself! Silver Release is an antimicrobial carpet treatment that safely and naturally inhibits the growth of odor and stain causing bacteria, mold and mildew. It’s exclusive to Beaulieu® of America and is added to select Bliss® carpets during the manufacturing process.
Silver has long been recognized as a powerful antimicrobial element and has been used in water preservation since ancient times. In fact, the saying "born with a silver spoon in one's mouth" is largely based on the fourteenth century practice of placing silver spoons in the mouths of wealthy children as a means of preventing disease. More recently, zinc and copper have been found to have strong antimicrobial properties as well. Bliss has combined all of these elements in Silver Release to create a one-of-a-kind antimicrobial carpet treatment.
The key to its effectiveness is a unique, balanced combination of silver and either zinc or copper ions. The process takes the same moisture that the microbes use to live and instead, uses it to initiate the release of ions from the fibers. These ions then bind to the microbes, inactivating them. Silver ion technology is widely used in other antimicrobial applications, from surgical masks and bandages to laundry equipment.
Because it’s added to the carpet fibers during the manufacturing process (much like our Magic Fresh® odor reducing carpet treatment), you don’t do anything to activate it. It’s always at work. The treatment lasts for the life of the carpet. For a fresher, healthier feeling home, there’s nothing better than Bliss carpet with Silver Release antimicrobial carpet treatment, available only from Beaulieu.
*Silver Release is a trademark of Beaulieu Group, LLC and is not related in any way to the antimicrobial feature of the carpet. Such antimicrobial characteristics are built into the carpet to protect the carpet only from stain and odor causing bacteria, mold, and mildew. THE ANTIMICROBIAL CHARACTERISTICS DO NOT EXTEND TO PEOPLE OR ANIMALS AND IN NO WAY AFFECT OR IMPROVE THE HEALTH OF PEOPLE OR ANIMALS.