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Beaulieu Wrinkle Guard premium carpet backing

Beauty that extends far beneath the surface.

Only our Wrinkle Guard™ premium carpet backing installs so perfectly and so wrinkle-free. The moment you see it and feel it, you’ll notice the difference between it and common backings. It’s secret is its unique blend of synthetic high-density woven polypropylene fibers which provides extraordinary underfoot comfort and excellent dimensional stability. This upscale backing is less abrasive than most backings and is easier to slide over carpet cushion.

We’re so confident in the performance of Beaulieu Wrinkle Guard premium carpet backing that we back its no-wrinkle performance with a ten-year warranty. Additionally, your flooring is warranted to remain free of wrinkles and buckles under normal indoor use for ten years as well. It must be installed following the Carpet and Rug Institute’s Carpet Installation Standard 2011. (Consult with your Beaulieu dealer for details, or Beaulieu Technical Services at 800-944-2840 or or the Carpet and Rug Institute website at If your Beaulieu Wrinkle Guard premium carpet backing buckles or wrinkles after properly installed over required carpet cushion and following thee CRI Carpet Installation Standard, we will pay reasonable labor costs for re-stretching the affected area(s). If we determine these conditions cannot be corrected and your carpet cannot be restored to a wrinkle-free condition, Beaulieu will issue a credit to the dealer equal to the original purchase price for the affected room(s), which must be used towards the replacement cost of new Beaulieu carpet of the same or similar quality.

Wrinkle Guard is just one of many innovations from Beaulieu® of America. Others include:

  • Magic Fresh® odor reducing treatment, which effectively reduces common household odors –like those from pets, cooking or smoking.
  • Silver Release® antimicrobial carpet treatment, which inhibits the growth of odor- and stain-causing bacteria, mold and mildew.
  • Green Smart® eco-friendly carpet fiber that’s made from post-consumer recycled plastic bottles into beautifully soft and color-vibrant P.E.T. polyester fiber.


You’ll find Beaulieu Wrinkle Guard premium carpet backing on select Bliss carpets.